I will explain how to use Facebook Groups to promote your website, whereas this article is for promoting your website using Facebook Fan Pages.
What are the advantages of using Facebook “Fan Pages” over “Groups”?
The main advantage is, when you make a wall post to your own wall (also known as a status update), the post is submitted to every fan’s Homepage Feed. This means every “fan” of your page will see all posts you make on your Fan Page. This can generate a lot of interest towards your group – but remember, do not spam your fans with status updates because it will cause people to become very agrivated and they may stop being a fan! (NOT GOOD!)
The other great think about Fan Pages is the Discussion boards. Every time anyone talks on a discussion topic on your Facebook Fan Page, it will send a notice to their profile “wall” saying they have participated in a discussion on *topic title* at *Fan Page name*.. This also attracts people to your page! …click here to read more
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