Images are nice to have on a site. They can be used to make your sites theme look better, but they are known for not being very SEO friendly. Hopefully by reading this article you will start to think outside the box when optimizing your site with a lot of images.
Step 1 - Use your ALT tags
Alt tags are used for two things: To make your document xHTML compliant, and to optimize your site. I have never thought using Alt tags would be useful for optimization, but it turns out they are very helpful.
A simple image code:
If you can put words that match your keywords into your ALT tags, then your images will be able to be read a little easier by search engines.
When you hover over an image with an ALT tag on it, a small message appears with the text you put in between the quotes in the alt=”” code. It is readable by humans, as well as search engines.
Step 2 - Name your images with your keywords
I will bring down the same code as above:
Search Engines will see they keyword in your image names, and will help boost up your SERP. Notice I added a keyword without forgetting to properly label my image.
Step 3 - Make those links in images viewable
If you have a navigation with images (as seen here), chances are the links aren’t being seen too well by the Search Engines. Yes, Step 1 and Step 2 are definitely helping, why not back them up?
IfIt is often a pain to keep updating the footer when you update your navigation, or vice-versa. Using PHP include statement (I will write a tutorial on how to use it), will make this easy. If you have WordPress, you can use a simple code to list all of your pages in your footer: <”?php wp_list_pages(’title_li=&depth=-1? ); ?”> (remove quotes at the beginning and end)
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